The most popular perfumes of 2023, or what the world smelled like according to the TikTok community

Classics to completely new ones. The world has really gone crazy about this perfume, I won't lie.

Joanna Żołnierkiewicz
Joanna Żołnierkiewicz
only 13 minutes of reading!

Another year has passed, it's time to sum up the olfactory world. And it was boiling and sparkling with various compositions. Some fragrances were talked about by almost everyone, from an expert to a fledgling perfume lover . What has the world smelled like in recent months? What scented trends have been set by the cradle of micro- and macro-trends - TikTok? Here's a list of the most interesting fragrances that we've been eager to surround ourselves with in recent seasons, based on the buzz in #PerfumeTok , the TikTok community. Discover the most popular perfumes of 2023.

The most popular perfumes of 2023 – do you have them in your collection?

I spent hours scrolling through TikTok videos looking for real diamonds. I picked out the most valuable ones to show you what the world is crazy about in 2023. And I have no doubt that this craze will continue for many perfumes. And last. Because good perfume is a never-ending story. Perfect story.

Classics to completely new ones. Some fragrances have been given a completely new life thanks to TikTok, thinking that they would already fade into oblivion. Not so fast! The power of TikTok has no limits, as shown by the #PerfumeTok community generating viral sensations in the world of perfumes. TOP 5 sexy fragrances? Here you go. A perfume whose attraction power can be compared to catnip? You can also find such a video.  

Ready for a ride full of olfactory sensations? It's a pity that the times of tasting (pleasant!) aromas from the computer screen are still ahead of us. And maybe that's a good thing, because then who would be able to tear us away from him? I don't look into the future anymore, because that's not what this is about - today it's an article about the past, which will definitely define the coming months. Because I have the impression that some of the most popular perfumes of 2023 from this list will appear in many rankings, lists and recommendations of 2024.


Baccarat Rouge 540 Extrait de Parfum Maison Francis Kurkdjian

A warm, spicy, enveloping fragrance combining unique chords. It is interwoven with bitter almond, leather saffron, woody notes, jasmine and musk. Although the perfume was released in 2017, it is still on top and will soon take the podium among the most desirable fragrances of all time. And if you add to this its great durability and great projection, OMG.

Baccarat Rouge 540 Extrait de Parfum fragrance in a nutshell

Publication date: 2017

Fragrance family: woody, oriental (amber)

For whom: unisex/genderless

Season: early spring, autumn, winter

Fragrance composition: saffron, Egyptian jasmine, ambergris, cashmeran, Virginia cedar, bitter almond, musk

Perfumer: Francis Kurkdjian

Baccarat Rouge 540 Extrait de Parfum

Kayali Fragrances Vanilla | 28

Without a doubt, this is a fragrance for fans of gourmand sweetness. There is both vanilla and brown sugar, strongly enhanced by the characteristic tonka bean. It is worth adding that all Kayali fragrances are cruelty-free and suitable for layering.

Vanilla fragrance | 28 in a nutshell

Publication date: 2018

Fragrance family: gourmand, oriental (amber)

For whom: unisex/genderless

Season: early spring, autumn, winter

Fragrance composition: vanilla orchid, jasmine, vanilla tincture, vanilla absolute, tonka bean, amber, wood, musk, brown sugar

Perfumer: Gabriela Chelariu

Kayali Fragrances Vanilla | 28

Billie Eilish Eilish

The perfume debut of the world-famous singer Billie Eilish. And as it turns out, a phenomenal debut. Billie Eilish Eilish perfumes were released a few years ago, and they are still on the lips of vanilla fragrance lovers. They are often described as among the most beautiful in their category. Their formula is vegan and cruelty-free.

Billie Eilish Eilish fragrance in a nutshell

Publication date: 2021

Fragrance family: gourmand, oriental (amber)

For whom: for women

Season: early spring, autumn, winter

Fragrance composition: sugared flower petals, red berries, mandarin, spices, cocoa, vanilla, musk, tonka bean, woody notes

Perfumer: Steve DeMercado

Billie Eilish Eilish

Maison Margiela Replica By The Fireplace

Many of Maison Margiela's niche perfumes are gaining popularity, but By The Fireplace maintains a consistently high position compared to other Replica fragrances. This is a composition that has been present in the olfactory world since 2015. The chords of smoke, chestnut and vanilla that can be felt in it combine into something really interesting. It's worth feeling them on your skin at least once. And they surprise with excellent parameters.

Replica By The Fireplace fragrance in a nutshell

Publication date: 2015

Fragrance family: woody, oriental (amber)

For whom: unisex/genderless

Season: early spring, autumn, winter

Fragrance: pink pepper, orange blossom absolute, clove oil, chestnut, guaiac wood, juniper oil, vanilla, balsam of Peru, cashmeran

Perfumer: Marie Salamagne

Maison Margiela Replica By The Fireplace popular perfume of 2023

Sol de Janeiro Brazilian Crush Cheirosa 62 Bum Bum

Sweet caramel and vanilla composition. Described as one of the most interesting and pleasant in the gourmand category. People went crazy about her. No wonder the premiere of the new Cheiros 59 mist aroused so much interest.

Brazilian Crush Cheirosa 62 Bum Bum fragrance in a nutshell

Publication date: 2015

Fragrance family: warm gourmand

For whom: for women

Season: early spring, autumn, winter

Fragrance composition: pistachio, almond, heliotrope, jasmine, vanilla, salted caramel, sandalwood

Sol de Janeiro Brazilian Crush Cheirosa 62 Bum Bum

Ariana Grande Cloud

Released in 2018, they are still at the peak of popularity. The emerging flankers also managed to make noise (for example the new release from 2023, Ariana Grande Cloud Pink ), but it is the original that has the most to say. Sweet, fruity and floral, milky.

Ariana Grande Cloud fragrance in a nutshell

Publication date: 2018

Fragrance family: gourmand, floral, fruity

For whom: for women

Season: spring, autumn, winter

Fragrance composition: lavender, pear, bergamot, coconut, praline, vanilla orchid, cashmere

Perfumer: Clement Gavarry

Ariana Grande Cloud

Tom Ford Lost Cherry

Cherry perfume that every lover of such fragrances wants to have. It was not equaled by 2 new compositions by Tom Ford from 2022 and 2023 - Smoke Cherry and Electric Cherry. Tom Ford Lost Cherry Eau de Parfum is called a pleasant cherry tincture. It is sweet, dessert-like, but at the same time fresh and elegant.

Tom Ford Lost Cherry fragrance in a nutshell

Publication date: 2018

Fragrance family: gourmand, floral, oriental (amber)

For whom: unisex/genderless

Season: spring, autumn, winter

Fragrance composition: black cherry, rose, tonka bean, almond, jasmine, balsam of Peru, sour cherry, vanilla, maraschino cherry, musk, pistachio, Virginia cedar, sandalwood, Haitian vetiver

Perfumer: Louise Turner

Tom Ford Lost Cherry the most popular perfume of 2023


New most popular perfume of 2023: Gucci Flora Gorgeous Magnolia

A novelty from 2023 that fans of floral aromas have been waiting for. Gucci Flora Gorgeous Magnolia perfume has been well received by this group, although many people accuse it of poor durability. The composition of magnolia is accompanied by, among others, coconut, dewberry, musk, patchouli and jasmine.

Flora Gorgeous Magnolia fragrance in a nutshell

Publication date: 2023

Fragrance family: floral, fruity

For whom: for women

Season: spring, summer, autumn

Fragrance composition: dewberry, coconut, orange, sambac jasmine absolute, lily of the valley, magnolia, ylang-ylang, blonde wood, patchouli, musk

Perfumers: Daphné Bugey, Marie Salamagne

gucci flora gorgeous magnolia edp perfume

Kilian Love, Don't Be Shy

A very feminine composition, sweet, floral, caramel. Some consider it better, but still beautiful. It attracts butterflies like nectar. A fragrance recommended by the PerfumeTok community for fans of strong, sweet scents that are charming, joyful and mood-improving. We would like to add that the composition of Kilian Love, Don't Be Shy is often copied (similarities could be found, for example, in the limited Zara Barbie ). What's more, it is actually thanks to these perfumes that such pleasant, sweet aromas have become fashionable. And these are still fashionable and one of the most popular.

The Kilian Love, Don't Be Shy in a nutshell

Publication date: 2007

Fragrance family: floral, oriental (amber), gourmand

For whom: for women

Season: spring, autumn, winter

Fragrance composition: marshmallow, orange blossom absolute, neroli, honeysuckle, amber, rose, jasmine, iris, labdanum, musk, pink pepper, coriander, caramel, vanilla, orange blossom, neroli, civet

Perfumer: Calice Becker

Kilian Love, Don't Be Shy

YSL Black Opium

This perfume probably needs no introduction. Black Opium turns 10 this year. On this occasion, their cherry flanker was released - Black Opium Over Red , which has recently been much talked about and receives many favorable opinions.

YSL Black Opium fragrance in a nutshell

Publication date: 2014

Fragrance family: oriental (amber), gourmand

For whom: for women

Season: autumn, winter

Fragrance composition: vanilla, jasmine, coffee, pear, pink pepper, floral accords, mandarin, orange blossom, cedar, patchouli

Perfumers: Honorine Blanc, Nathalie Lorson, Marie Salamagne, Olivier Cresp

YSL Black Opium

YSL Libre Intense

A highly rated perfume that often appears in recommendations on TikTok. And again we have the dominant vanilla, but this time calmed down by lavender. The intense version has good parameters and is one of the most interesting mainstream fragrances for autumn and winter.

YSL Libre Intense fragrance in a nutshell

Publication date: 2020

Fragrance family: floral, oriental (amber)

For whom: for women

Season: autumn, winter

Fragrance composition: mandarin, lavender, lavandin, bergamot, vetiver, orange blossom, orchid, jasmine, Bourbon vanilla, ambergris, tonka bean

Perfumers: Anne Flipo, Carlos Benaïm

ysl libre intense

Carolina Herrera Very Good Girl

A sensual, fruity and floral flanker of the iconic CH Good Girl. It also has a gourmand personality, which makes it a pleasant feminine composition for both day and evening, for any season.

CH Very Good Girl fragrance in a nutshell

Publication date: 2014

Fragrance family: floral, fruity, gourmand

For whom: for women

Season: spring, summer, autumn, winter

Fragrance composition: red berries, rose, lychee, Bourbon vanilla, tonka bean, benzoin, vetiver

Perfumers: Quentin Bisch, Louise Turner, Shyamala Maisondieu

Carolina Herrera Very Good Girl

Valentino Born in Roma

This is one of the most popular women's fragrances of 2023. Fruity, spicy, super feminine. If you check out TikTok on #PerfumeTok, you'll see a lot of recommendations for this perfume. But the composition is not sophisticated or original - it contains, among others: bergamot, jasmine and vanilla. Flankers of the fragrance (also the men's version) are also becoming a desirable commodity.

Valentino Born in Roma fragrance in a nutshell

Publication date: 2019

Fragrance family: woody, floral, oriental (amber)

For whom: for women

Season: spring, summer, autumn, winter

Fragrance composition: blackcurrant shoot, jasmine sambac, bergamot, pink pepper, jasmine tea, Bourbon vanilla, cashmeran

Perfumers: Honorine Blanc, Amandine Marie

Valentino Born in Roma

What does this list say about trends in the world of perfumes? The most favorite fragrance notes

As you can easily notice, vanilla is the leader in fragrances. It can be felt in a composition in several ways. Most often it is sweet and creamy, but depending on the accompanying accords, it can be smoky, slightly spicy or dry.

In my opinion, the second favorite and desired fragrance note in 2023 was cherry. We feel that she has not said the last word yet - she will be on the podium among the chords, next to vanilla, also in 2024.

In 2023, we were looking for perfumes that would envelop you, be pleasant to wear and create an aura of sensuality around you. The most popular fragrances were dominated by oriental, gourmand and woody compositions.  

More and more often we choose unisex fragrances, also known as genderless. After all, the perception of a scent is an individual matter and does not have to be dictated by identity.

That is worth the effort - the premieres of these perfumes caused an explosion of a volcano of emotions

2023 was full of interesting perfume premieres. The world has been waiting for many mainstream fragrances, but the niche has done really well in recent months. And it's still gaining popularity. We move away from clichéd compositions and look for something unique. This is the case with the premiere of Maison Margiela Replica From the Garden .

Other news also aroused great interest:

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Joanna Żołnierkiewicz, editor-in-chief of beaumag.pl, associated with the beauty industry since 2016. Founder of the blog FlamingBlog.pl . Goal for 2024: start postgraduate studies "Cosmetic production technology". Email: joanna@beaumag.pl
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