New year, new fragrances. The beginning of 2025 brought the promise of delicious sensations that have a chance to conquer the hearts of perfume lovers. The industry does not slow down and already announces premieres that can define trends for the next months. Is a real olfatry revolution or rather another wave of boring flankers and reinterpretations of classics await us? Time will tell, but one we can expect - the fragrance calendar 2025 will surprise us more than once.
What will 2025 bring in the world of perfume?
Will this year's perfume news sign up in history as perfumes milestones? Will we find future icons among them, which in a few years will be mentioned as groundbreaking? 2025 promises to be promising, and the first tests of new compositions will verify which of them actually deserve to be called fragrance hits.
Time for specifics! We chose the most interesting premieres of the perfume from 2025, which are already on the shelves or will soon hit them (the list will be updated until the end of the year).
New perfume 2025 - the most desirable premieres
Let me know how you evaluate individual news. <3 Below you will also find information about this year's trends in perfumery.
Maison Margiela Replica Never-Ending Summer
The smell of Italian summer.
The fragrance of the Never-Ending Summer replica in a nutshell
Fragrance family: citrus, wood, green
For whom: unisex / genderless
Season: spring, summer
Fragrant composition: Aperol Spritz, Orange, Pepper, Earl Gray tea, Cardamom, nutmeg, vetocy, cedar, patchouli
Perfumer: Christophe Raynaud
Kayali Fleur Majesty Rose Royale 31
Something for fans of rose compositions.
fragrance Majesty Rose Royale in a nutshell
Fragrance family: floral, citrus, powder
For whom: Woman / Unisex
Season: spring, summer, autumn
Fragrant composition: peach, pear, mandarin, orange, violet, peony, centenary rose, magnolia, chord kayali, vetocy, Ambrox® supe, vanilla, praline, musk
Perfumer: Nathalie Lorson
Maison Francis Kurkdjian Paris Kurky
Minus? We are disappointed with the durability of this candy smell. ; (
Kurky's smell in a nutshell
Fragrance family: Gourmand, fruit, powder
For whom: Woman / Unisex
Season: spring, summer, autumn
Fragrant composition: tutti frutti, peach, candies, white musk, vanilla, sandalwood
Perfumer: Francis Kurkdjian
Kylie Jenner Cosmic 2.0
A more successful composition than the original.
Cosmic 2.0 smell in a nutshell
Fragrance family: floral, fruity, powdery
For whom: woman
Season: spring, summer, autumn
Fragrance composition: pear, pink pepper, lavender, vanilla orchid, amber, sandalwood
Perfumer: BD
Le labo eucalyptus 20
The smell of the green forest enveloped incense with fog.
Eucalyptus 20 in a nutshell
Fragrance family: aromatic, wood, spice, green, smoke
For whom: unisex / genderless
Season: year -round
Fragrant composition: eucalyptus, hyzop, red thyme, labdanum, cedar, musk, incense, gurjum balm
Perfumer: BD
Chanel Chance Eau Splendide
Violet in the company of raspberries, iris, rose and geranium cultivated on the Chanel fields in Grasse.
The smell of chance eau splendide in a nutshell
Fragrance family: floral, fruity, powdery
For whom: woman
Season: spring, summer, autumn
Fragrant composition: raspberry, violet, iris, geranium, rose, cedar, white musk
Perfumer: Olivier Polge
L'Artisan Parfumeur Minuit à Paris
The smell of Minut à Paris in a nutshell
Fragry family: Gourmand, Spicy
For whom: unisex / genderless
Season: spring, autumn, winter
Fragrance composition: rum, pink pepper, vanilla
Perfumer: Mathilde Bijaoui
Amouage Decision
A new fragrance from the Odyssey collection.
Decision smell in a nutshell
Fragrance family: aromatic, spicy, woody, fresh
For whom: unisex / genderless
Season: spring, autumn, winter
Fragrant composition: bergamot, pink pepper, cardamom, juniper, cedar, incense, mirrrh, patchouli, vanilla
Perfumer: Quentin Bisch
More about perfumes
Trends in perfumes in 2025
You already know the new perfume from 2025 worth attention, and now check how this year's trends have been influenced by the creation of premiere compositions.
Return to the past - inspiration in the 70s and nostalgic sweetness
This year's first premieres and upcoming new products indicate that brands are more and more important with unobvious notes. You can see the return to the 70s, which inspire to create compositions full of heat, earthy chords, recalling the nostalgia of past decades. Floral aromas are intertwined with coffee, musk and cardamom, creating deep, multilayer fragrances. At the same time, Gourmand perfumes are evolving - instead of typical sweetness, sophisticated vanilla connections with lavender, saffron or smoke notes appear, giving them a more unisex character.
However, you cannot forget about the fashion for candy notes - inspirations in the 90s and Y2K are still visible. Landrine, fruity compositions evoke memories of carefree times, and pear, cherry or caramelized accents will continue to enjoy great popularity.
New perfumes 2025 - warm and soothing fragrances
In 2025, the popularity of fragrances enveloping and ensuring a sense of security is growing. The warm notes of vanilla, amber and soft musk are becoming more and more popular because we are looking for fragrances that arouse emotional comfort. This is a trend that perfectly fits in with the need for selfcare. The wrapping compositions reign primarily in cooler months, but in the holidays we do not intend to give up them - they will accompany us in summer evenings.
Fragrances inspired by nature - forest, aromatic tea, herbs, sea breeze
Return to nature is another strong direction in perfumery. Green, earthy and water notes are increasingly appearing in new compositions, aimed at bringing us closer to the world of nature. Inspirations with forest, sea breeze or herbal chords give smells lightness and authenticity.
It is thanks to them that the border between Nicja and Mainstream is more and more blurred.
Again, the hero in the world of perfume becomes tea - both in the classic and green version and the more intense trending tea matcha. Its subtle plant character introduces freshness and elegance to the composition, perfectly harmonizing with floral and citrus notes.
Bolder wedding fragrances and perfumes for couples
Interestingly, 2025 opens the way for more bold odors for a wedding and a wedding. Brides are increasingly choosing intensive, long -lasting compositions that are to symbolize the unique nature of the ceremony. They stop reaching for subtle fragrances that will not be noticed by the surroundings - wedding fragrances are to distinguish a woman on such an important day.
Niche perfumes as a form of aromatherapy
Niche perfumes undergo a real metamorphosis. Independent brands focus on evoking specific emotions and spirit states, offering compositions to reduce stress, improve concentration or put into a state of relaxation. Contemporary perfumery becomes another element of selfcare.
Ecological approach to perfumes
The growing ecological awareness cannot be ignored. Many brands commit to carbon neutrality, and bottles are increasingly designed for recycling and the possibility of re -filling (see how many compositions, especially in mainstream, already has the Refill option). This is the response to the growing expectations of consumers.
