Prada leads for the second time . , Miu Miu , i.e. "Prada's younger sister", and Loewe proudly placed on the podium . In turn, it may come as a surprise (or maybe not?) that The Row in the ranking of the most desired products of the season. What do the lists created by Lyst look like next?
The Lyst Index filters millions of items
Each Lyst ranking is based on web browser searches, social media mentions, and buyer behavior and engagement on and off the Lyst platform.
The Row is gaining momentum - this brand will cause disruption in 2024
In the published Lyst ranking for the past quarter, the top ten included:
- Miu Miu
- Bottega Veneta
- Saint Laurent
Prada is in the lead for the second time. This is its time - to be the hottest premium brand. Her "sister" - Miu Miu - dropped to second place. The top ten includes Gucci, Balenciaga, Skims, Dior, UGG and Louis Vuitton .
The Row, a brand owned by the Olsen sisters, looks interesting - it was listed in the Lyst index for the first time in 18th place . Searches for it increased by 93% in the last quarter, probably due to the viral Margaux bag , which is loved by celebrities. Their group includes Rosie Huntington Whiteley, Zoë Kravitz, Kendall Jenner and Jennifer Lawrence . The Row Margaux handbag is becoming synonymous with luxury. Not everyone can afford it, as it costs several thousand zlotys .
The hottest products for 2024 - coveted clothes and accessories by Lyst
Right after the viral The Row bag is a belt from Victoria Beckham (the celebrity wears it in many styles). In recent months, as seen on Instagram, we have been lusting after UGG Tasman slippers and Prada loafers .
The full list of the hottest products also includes a Ralph Lauren hat , Miu Miu kitten heels, Adidas Country sneakers in OG colors and SKIMS underwear .