Prada is at the forefront, The Row handbags are the most desirable. The hottest brands, clothes and accessories according to the Lyst Q4 2023 index

A surprise for some, nothing new for others. Lyst just revealed the most desired products and most popular brands of the last quarter.

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Prada leads for the second time . , Miu Miu , i.e. "Prada's younger sister", and Loewe proudly placed on the podium . In turn, it may come as a surprise (or maybe not?) that The Row in the ranking of the most desired products of the season. What do the lists created by Lyst look like next?

The Lyst Index filters millions of items

Each Lyst ranking is based on web browser searches, social media mentions, and buyer behavior and engagement on and off the Lyst platform.

The Row is gaining momentum - this brand will cause disruption in 2024

In the published Lyst ranking for the past quarter, the top ten included:

  • Prada
  • Miu Miu
  • Loewe
  • Bottega Veneta
  • Moncler
  • Saint Laurent
  • Versace
  • Jacquemus
  • Burberry
  • Valentino

Prada is in the lead for the second time. This is its time - to be the hottest premium brand. Her "sister" - Miu Miu - dropped to second place. The top ten includes Gucci, Balenciaga, Skims, Dior, UGG and Louis Vuitton .


The Row, a brand owned by the Olsen sisters, looks interesting - it was listed in the Lyst index for the first time in 18th place . Searches for it increased by 93% in the last quarter, probably due to the viral Margaux bag , which is loved by celebrities. Their group includes Rosie Huntington Whiteley, Zoë Kravitz, Kendall Jenner and Jennifer Lawrence . The Row Margaux handbag is becoming synonymous with luxury. Not everyone can afford it, as it costs several thousand zlotys .

wustova The Row Margaux handbag viral 2024
@wustova / Instagram

The hottest products for 2024 - coveted clothes and accessories by Lyst

Right after the viral The Row bag is a belt from Victoria Beckham (the celebrity wears it in many styles). In recent months, as seen on Instagram, we have been lusting after UGG Tasman slippers and Prada loafers .

gigi_schmiitz prada loafers index lyst 2023 2024
@gigi_schmiitz / Instagram

The full list of the hottest products also includes a Ralph Lauren hat , Miu Miu kitten heels, Adidas Country sneakers in OG colors and SKIMS underwear .

hottest products lyst index ranking the row prada
Lyst Q4 2023 Index
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