Sydney Sweeney is the first global ambassador of the Korean brand Laneige

Laneige's first ever global ambassador.

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Laneige is a Korean brand known for its skin care products. Sydney Sweeney is the face of the well-liked and popular brand all over the world. The "Euphoria" star has created a campaign for the Armani My Way fragrance. You can also see her in productions such as "White Lotus" or the upcoming "Madame Web". Although she has been appearing in Laneige cosmetics advertisements for months, she has now been officially announced as the brand's global ambassador.

Sydney Sweeney as the face of Laneige

The actress did not hide her excitement when announcing her cooperation with Laneige, just like the brand itself.

We look forward to reaching an even wider audience around the world with Sydney as our new global brand ambassador

Julien Bouzitat, CEO of Laneige US

Sydney Sweeney and Laneige's cooperation is focused primarily on the promotion of Water Bank Blue Hyaluronic Moisturizer - last year she became the face of this product. Now global advertising campaigns for the brand's spring and summer innovations will be launched.


You can find the Laneige brand in many stores around the world, including Sephora, Lyko, Makeup, Cult Beauty.

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