Dior sets a completely different direction in the promotion of the iconic J'adore fragrance. So far associated with elegance and advertised by the classic beauty of Charlize Theron, it will gain a new meaning thanks to Rihanna's charisma. This is her time!
J'adore accompany women all over the world. It is the perfume of a powerful, liberated and independent woman, which resonates with Rihanna's personal history, which she created for herself, wearing it as a sign of audacity and seduction.
Dior Beauty, Instagram
The marriage of two icons - J'adore Rihanna + Dior J'adore
Rihanna is the new face of the iconic fragrance, known around the world since 1999, Dior J'adore.
The singer's fans cannot hide their joy and are waiting for teasers of the advertising campaign. Charlize Theron fans – not necessarily. Rihanna will replace the actress after 20 years of cooperation with the French fashion house. But this doesn't end for good - Charlize was announced as the ambassador of Dior jewelry and style.
We can expect the first advertising campaign with Rihanna after the holidays, on September 1, 2024. Steven Klein is responsible for the clip.
We're curious to see how RiRi will look in Dior's new golden light!
