Queen B goes for more. Beyoncé launches the Cécred hair cosmetics brand

The Queen doesn't stop at releasing perfumes. At the end of February, her new venture will be launched - the Cécred hair cosmetics brand.

Joanna Żołnierkiewicz
Joanna Żołnierkiewicz
only 3 minutes of reading!

"Hair is sacred" - with these words Beyoncé made her fans red hot. Because they already know that the artist will soon launch Cécred beauty cosmetics for hair care and styling . The announcement of the new brand itself is a small tribute to the singer's mother - Tina Knowles-Lawson - and a reference to Beyoncé's work in her hair salon. This was noticeable in May this year in one of the artist's Instagram posts:

How many of you knew that my first job was sweeping hair in my mother's salon? Destiny's Child began by performing for clients while they were getting their hair done.

What do we know about Beyoncé's new brand - Cécred?

Cécred is another fruit of this non-artistic part of Beyoncé's work, after Cé Noir perfume . This time, the singer focuses on hair care and styling cosmetics. We bet that he will focus on the line for curly and wavy hair.

The creator of such a hit as "Crazy in Love" does not hide her fascination with the world of hairdressing, which she experienced in her youth, helping in her mother's salon. She emphasized in one of her Instagram posts how this experience influenced her plans for a cosmetics business.

I've seen firsthand how the ways we care for and celebrate our hair can directly impact our souls. (…) Having learned so much during my journey around the world of hair, I always dreamed of continuing it [ Beyoncé's mother – note. ed.] heritage.

Beyoncé launches her new cosmetics brand Cécred on February 20, 2024. There are less than 2 weeks left until the premiere, but we can already visit the brand's website - cecred.com . For now, you can only subscribe to the newsletter and wait for news about the launch of hair products. It is not known to which countries the new cosmetics will be distributed - will, as with Cé Noir perfumes, priority will be given to residents of the USA and Canada?

Recent years have been the time of celebrity cosmetic brands. We already have Fenty Beauty by Rihanna, Haus Labs by Lady Gaga, which will soon be available on the European market (including Poland) , rem beauty by Ariana Grande and Florence by Mills by Millie Bobby Brown . Now it's time for Queen B and her Cécred. Will her new business be a big success? Judging by the popularity of the singer herself, we have no doubts.

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Joanna Żołnierkiewicz, editor-in-chief of beaumag.pl, associated with the beauty industry since 2016. Founder of the blog FlamingBlog.pl . Goal for 2024: start postgraduate studies "Cosmetic production technology". Email: joanna@beaumag.pl

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