Blake Lively joins the group of famous personalities running their own cosmetics brand. The actress worked on Blake Brown Beauty for 7 years. The fruits of her actions will appear at the beginning of August this year.
Blake Brown Beauty, and the line lacks... conditioner
The new Blake Lively brand includes several nourishing and strengthening cosmetics: two shampoos, one dry shampoo, leave-in spray, three masks (one to be used before shampoo) and a styling mousse. We wrote that there is no conditioner among them, but basically the masks offer the same effect.
Blake Lively cosmetics - Blake Brown Beauty - will be available from August 4, 2024 in Target stores, and from August 5 - in the official brand store blakebrownbeauty.com. For now, probably only in the USA.
Blake Lively, as she herself assures, focused on quality, purity of formulas, cruelty-free, packaging design and fragrances worthy of the best perfumeries.
I wanted the cosmetics to be vegan, cruelty-free and formulated without sulfates, silicones, parabens, synthetic dyes, etc. As someone who desperately loves design, I wanted them to look stunning on your shelf, and since this is a valuable space in your home, it should be Beautifully. So I was uncompromising in achieving all these things at once.
I also wanted scents that were reminiscent of what I would actually buy as a high-end perfume.
