Why is Sadie Sink the new global ambassador of Armani Beauty ? As Giorgio Armani himself argues:
For me, Sì embodies both reason and emotion. It is an invitation to passion and to be free and to engage in total self-expression. And that's what I see in Sadie Sink, a talented young actress who said "yes" to her passion for film and acting at a young age, and whose commitment helped make her dream come true.
The Italian designer sees the 21-year-old star as a natural and compelling advocate who shares similar brand values.
Sadie Sink is the face of Armani Beauty. “I am curious to discover many Armani products”
In an interview with Harper's Bazaar, the actress admitted that she finally knows what suits her style. And she argues that the brand's approach is consistent with her personal view of beauty, which is largely based on natural appearance and the maxim "less is more".
I feel like my relationship with makeup has evolved to the point where I really know what I like and what works for me. (…) I feel a little more experienced when it comes to beauty than when I was younger. So I'm curious about discovering a lot of Armani products because it's a versatile beauty brand, and I'm trying to connect with my slightly younger fans. I hope I can give them inspiration for beauty, whatever that may be.
With the arrival of autumn, Sadie Sink will be the star of Armani Beauty advertising campaigns. He will appear in the spotlight in a short film, accompanied by the brand's spokeswoman - Cate Blanchett - promoting Sì Eau de Parfum Intense.